Monthly Archives: September 2018

Bonus: Audio Masterclass – Your Customers Are The Measure Of Success with Tydus and Alisha Hayes of Pat’s Ribs

Alisha and Tydus Hayes

Milwaukee native Alisha Hayes, is co-owner of Pat’s Rib Place. Her entrepreneurial journey began with Studio 51 Recordings and in the true spirit of entrepreneurship, Alisha used available spaces (closets included) to run her business. As the market changed, Alisha and her husband Tydus, adapted the business to include videography.

Tydus credits positive male influences that shaped his entrepreneurial skills and hard-working ideology. Their first project together as entrepreneurs led them to vending machines, then  later onto their recording studio business. Increasing their business acumen with the recording studio, Alisha and Tydus moved onto their biggest entrepreneurial challenge yet, marking the opening of Pat’s Rib Place in 2009.

Risk or Stability

Stability versus entrepreneurship. Alisha and Tydus recognized that having a regular job and pursuing opportunities as entrepreneurs can be difficult. Regular jobs provide the stability of regular pay, health insurance and benefits. Whereas, pursuing entrepreneurial opportunities can be risky without stable benefits in the short term, but rewarding in the long term.

While they both recognized the importance of a regular job, Alisha and Tydus also had their personal ambitions for independent entrepreneurial success. After opening their restaurant, their hard work paid off and they said goodbye to the burden of a 9 to 5.

“Building confidence came a little slow at first. Whatever business that you’re in, you want to make sure that you’re well received because it’s really supply and demand.”

Alignng Purpose, Passion, Path

With an entrepreneurial eye, Alisha recognized the need in the local area. She knew that they could create a restaurant that would replicate elements of  treasured memories of her mother, having both charm and scrumptious southern-style food.

Tirelessly passionate, Tydus recognizes how “the right reason, time and place lined up”. He shares the creation of their original scratch-made sauces, produced in the spirit of barbecue cooking and entrepreneurial fortuity.

A Perfect Opportunity in an Imperfect Time

In the face of a housing market crash, Alisha knew they held the key ingredients for success.While Tydus had the skills to make the food, she supplemented her knowledge with research and analysis for the fundamentals like initial costs, supplies and equipment. A fortuitous opportunity despite all the obstacles.

When Alisha reflects on the difficulties and struggles they faced, she recognizes that having faith and having faith in God helped them through time and again.

Everybody’s Place

Alisha and Tydus welcome everyone and offer a different style of restaurant. “We’re not soul food…We’re southern-style barbecue.” Alisha recognizes the importance of being different and tries to create a positive and clean environment.

Helping and giving back are a core part of their beliefs as entrepreneurs and successful restaurant owners. Charities they support include PAWS and Autism organizations. In addition to this, the successful duo also assist young people to find opportunities for work and support. 

Suggestions for Entrepreneurs

Alisha offers two important suggestions for enterprising individuals. “If it doesn’t feel right, it’s not right“ and “Give yourself a time limit”.

Alisha measures success on customers, not ego or perception. Accepting success to her is seeing their business thriving and finding positive reviews.

Being hands on in the business, Tydus shares his advice : “Definitely do a lot of research” and “have a vision board”.

From his experience,  he has found that sustaining success requires the ability to listen, consider, take in the positive information, then be willing to adjust and adapt.  A key take home from Tydus to entrepreneurs is to avoid stagnation and complacency!

The entrepreneur advocates being flexible and implementing change accordingly, all the while keeping the strong business standards. Tydus encourages entrepreneurs to reflect on what is done well, assess if  there was improvement, then look to bring in new ideas to continue positive changes and surprises for customers.

Additional Information: Visit Pat’s Rib Place in Waukesha and for more information check out their website at

EP 114: Find Your Yellow Tux. Find Normal, Then Do The Opposite with Jesse Cole

Jesse is the Owner of Fans First Entertainment, who owns and operates the Savannah Bananas and the Gastonia Grizzlies.  The teams have welcomed more than 1 million fans to their ballparks and have been featured on MSNBC, CNN, and ESPN.

Cole’s teams have been awarded Organization of the Year, Entrepreneur of the Year, Business of the Year and have won three CPL Championships.

We talk finding your yellow tux and what makes you different. Jesse teaches us how to recognize what frustrates people and how to turn that into business success. We also learn about marketing versus getting attention.

Golden nuggets:

  • Stop thinking and start doing
  • Only is different
  • Understand what business you’re really in

Keys to success:

  • Figure out what’s normal, then doing the opposite
  • Being patient with what you want but be impatient with what you give to others

Actionable tips:

Write a hand-written thank you note for 7 straight days


“Fun is going to enhance interest, because people don’t feel incompetent when they’re having fun.” Matthew S. Richter


Jesse Cole –

Bonus: Audio Masterclass – Creating a Culture of Independent Music with Kennita Hickman

Kennita Hickman

Kennita Hickman started writing at age 14 but  soon found herself leaning toward the music industry,helping  manage independent musicians. As an entrepreneur, Kennita pursues different revenue streams and access points. Her entrepreneurial ambitions reflect breadth and depth,  being the principal of the Catera OmniVision Group and a writer and organizer for Our City, Your Vote in Milwaukee, Wisconsin.

The self-proclaimed “Hustler,”  aims to develop objective-based plans for musicians and other independent artists. The big questions she poses to her clients are: “What is the next step? What is the plan? And how do we work to get there?”

Kennita’s approach helps artists explore fundamental pathways to exposure, funneling and increasing their access points for revenue streams.


Kennita stresses the importance of developing relationships and while not all relationships work, she explores opportunities with those who realize the significance of a mutually beneficial opportunity to build exposure.

A Fan of Music

Kennita is thirsty for artists who excite her. She highlights the pros and cons of mechanisms like YouTube when looking at accessibility. The dueling contrast of having content within a field of too much content is a fundamental element that Kennita knows needs to be addressed. “The internet has made things more accessible, which is a great thing, but it’s also made things more accessible, which is a bad thing.”

Podcast Importance

Like many entrepreneurs, Kennita believes in finding the most effective routes to exposure. She shares her belief that podcasts feature as a tool in an entrepreneurs repertoire and as a person of color, Kennita also finds that working with podcasters of color helps improve access to the table for all hard-working artists of color.

Creating Entrepreneur Spaces

Edible Milwaukee and Our City, Your Vote are two current projects that Kennita is very excited about working on. She’s created a music and food column, which appear in Edible Milwaukee, and is an organizer for a Get Out the Vote campaign in Milwaukee.

Ultimately, Kennita believes that she is creating a “culture of independent music”.  While doing this, her entrepreneurial spirit is the anchor that helps gather and lead like-minded artists to a new and shared space for success.

Finding the Beginning

Recognizing the importance of peace and ease, Kennita emphasizes the beginning for any entrepreneur starts with finding an inner calm and peace to start moving forward. From experience, she understands that business success is an ongoing process. Motivated to reach her goals, Kennita does not quit, but is grateful for her individual successes.

Goals and Goal Setting

Vision boards help Kennita find her entrepreneurial focus. Her work and ambition never stop as Kennita continues working towards her goals essentially, finding revenue streams to achieve entrepreneurial success. She shares some critical advice: “Having multiple opportunities for revenue is essential.”

Additional Information:

LinkedIn :  Kennita Hickman

E-mail :

See the following Kennita Hickman and Our City, Your Vote or visit their Facebook page at for more information.

EP 113: Grow Online Visibility and Increase Conversion with Ahmed Khalifa

Ahmed helps ambitious business owners grow their business through digital marketing, WordPress maintenance, and personal business training.

We discuss challenges and hope you must expect them and understand that they help you grow. We talk about how to learn from everyone, even when they have different experience than you. We also discuss the small to growth business launch strategy.

Golden nuggets:

  • Listen to your customer
  • Keep things simple

Keys to success:

  • Learn from other people
  • Learn from your own mistakes
  • Build up your knowledge and experience from every experience

Actionable tips:

  • Start small as a side-hustle and build from there
  • Be consistent


“My great concern is not whether you have failed, but whether you are content with your failure.” Abraham Lincoln


Ahmed Khalifa –

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EP 112: You Are Phenomenal with Ash Brown

Ash Brown is a gifted American producer, blogger, speaker, media personality and event emcee. The blog on showcases exclusive event invites, product reviews and so much more.

We talk about walking your journey one day at a time. We discuss challenges and how facing them head on and not hiding from them will not only help you learn from them but power through them and prosper.

Golden nuggets:

  • Roll with what’s in your heart
  • Be your own cheerleader

Keys to success:

  • Focus
  • Have a goal in front of you
  • Be aware of the energy around you
  • Execute

Actionable tips:

  • Go out and do it


“Nothing will ever be attempted if all possible objections must first be overcome” Samuel Johnson


Ash Brown – Ash Said

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EP 111: Be Stress Free with Brianna Rooney

I talk with Brianna Rooney of Techees. Techees has been building engineering teams for seed funded startups to public companies and everything in between since 2009.

We discuss how being stress free can be a key to succeeding in business. We talk through being efficient and having a laser focus in business and in life. We also chat about the fact that everyone shouldn’t kiss your baby.

Golden nuggets:

  • Think about what you can get done
  • Fall in love with winning
  • Be stress free

Keys to success:

  • Laser focus
  • Be efficient

Actionable tips:

  • Open communication
  • Don’t take yourself too seriously


“Creativity requires the courage to let go of certainties.” Erich Fromm


Brianna Rooney – Techees