Monthly Archives: November 2018

EP 122: Shake Hands and Kiss Babies with Erica Castner

For over two decades, Erica has been helping business owners and service providers maximize their time and enhance their circle of influence to find, connect and convert more of their ideal clients.

We talk about listening to your customer and understanding what they want. Erica schools us on branding and why getting attention matters.

Golden nuggets:

  • Trust your gut and understand the position you’re in
  • Practice the art of communication by listening

Keys to success:

  • Surround yourself with people who are smarter than you
  • Have something to give people behind you

Actionable tip:

  • Contact 5 professional people in your network and connect with them. Ask how you can help them.


“Everything is hard until you do it enough, then it becomes easy” – Unknown


Erica Castner –

EP 120: Creating a Culture of Independent Music with Kennita Hickman

Kennita Hickman 

Kennita Hickman started writing at age 14 but  soon found herself leaning toward the music industry,helping  manage independent musicians. As an entrepreneur, Kennita pursues different revenue streams and access points. Her entrepreneurial ambitions reflect breadth and depth,  being the principal of the Catera OmniVision Group and a writer and organizer for Our City, Your Vote in Milwaukee, Wisconsin.

The self-proclaimed “Hustler,”  aims to develop objective-based plans for musicians and other independent artists. The big questions she poses to her clients are: “What is the next step? What is the plan? And how do we work to get there?” 

Kennita’s approach helps artists explore fundamental pathways to exposure, funneling and increasing their access points for revenue streams.


Kennita stresses the importance of developing relationships and while not all relationships work, she explores opportunities with those who realize the significance of a mutually beneficial opportunity to build exposure.

A Fan of Music 

Kennita is thirsty for artists who excite her. She highlights the pros and cons of mechanisms like YouTube when looking at accessibility. The dueling contrast of having content within a field of too much content is a fundamental element that Kennita knows needs to be addressed. “The internet has made things more accessible, which is a great thing, but it’s also made things more accessible, which is a bad thing.” 

Podcast Importance 

Like many entrepreneurs, Kennita believes in finding the most effective routes to exposure. She shares her belief that podcasts feature as a tool in an entrepreneurs repertoire and as a person of color, Kennita also finds that working with pod-casters of color helps improve access to the table for all hard-working artists of color.

Creating Entrepreneur Spaces 

Edible Milwaukee and Our City, Your Vote are two current projects that Kennita is very excited about working on. She’s created a music and food column, which appear in Edible Milwaukee, and is an organizer for a Get Out the Vote campaign in Milwaukee.

Ultimately, Kennita believes that she is creating a “culture of independent music”.  While doing this, her entrepreneurial spirit is the anchor that helps gather and lead like-minded artists to a new and shared space for success.

Finding the Beginning 

Recognizing the importance of peace and ease, Kennita emphasizes the beginning for any entrepreneur starts with finding an inner calm and peace to start moving forward. From experience, she understands that business success is an ongoing process. Motivated to reach her goals, Kennita does not quit, but is grateful for her individual successes.

Goals and Goal Setting 

Vision boards help Kennita find her entrepreneurial focus. Her work and ambition never stop as Kennita continues working towards her goals essentially, finding revenue streams to achieve entrepreneurial success. She shares some critical advice: “Having multiple opportunities for revenue is essential.” 

Additional Information:

LinkedIn:  Kennita Hickman


EP 119: Find Your Yellow Tux. Find Normal, Then Do The Opposite with Jesse Cole (Replay)

Jesse is the Owner of Fans First Entertainment, who owns and operates the Savannah Bananas and the Gastonia Grizzlies.  The teams have welcomed more than 1 million fans to their ballparks and have been featured on MSNBC, CNN, and ESPN.

Cole’s teams have been awarded Organization of the Year, Entrepreneur of the Year, Business of the Year and have won three CPL Championships.

We talk finding your yellow tux and what makes you different. Jesse teaches us how to recognize what frustrates people and how to turn that into business success. We also learn about marketing versus getting attention.

Golden nuggets:

  • Stop thinking and start doing
  • Only is different
  • Understand what business you’re really in

Keys to success:

  • Figure out what’s normal, then doing the opposite
  • Being patient with what you want but be impatient with what you give to others

Actionable tips:

Write a hand-written thank you note for 7 straight days


“Fun is going to enhance interest, because people don’t feel incompetent when they’re having fun.” Matthew S. Richter


Jesse Cole –

EP 120: Self Discipline, Follow Through and Personal Empowerment with Awilda Rivera

This audio master class is lead by Awilda Rivera. Her life’s work is to use her talents to help others achieve SUCCESS. Awilda’s services are designed to assist client’s in the cultivation of their personal and professional development.

We learn about discernment and intuition and how they can be used to help others. We talk about how coloring can help reduce stress. We also dig deep into self-awareness and how being self-aware can help guide you to your purpose.

Golden nuggets:

  • Re-dine success
  • Your path can change but your purpose always remains the same
  • Be Hella grounded in your why

Keys to success:

  • Be really honest with yourself
  • You have to really want it
  • You have to have a clear vision

Actionable tip:

Ask yourself: What is my big why? Also, be open to recognizing that things can change


“Don’t spend time beating on a wall, hoping to transform it into a door.” Coco Chanel


Awilda Rivera –

EP 119: Go the Extra Mile. Purpose, Passion and Beyond with Shawn Anderson

Shawn Anderson is a 7-time motivational author, international keynote speaker, and a results-producing people builder. His “go the extra mile” philosophy and ability to produce winning results have been praised by political leaders, Olympic Gold Medal and world record holders, and media outlets around the world.

We talk about being the creator of your own world. Shawn teaches us how perseverance reigns supreme and how to keep your eyes on where you want to go.

Golden nuggets:

  • Life is not forever
  • When you unite purpose with passion things grow beyond the vision

Keys to success:

  • Daily accountability
  • Look at the vision
  • Stay focused

Actionable tip:

Write down your vision (Write down I believe in me)


“Celebrate what you want to see more of.” Thomas J. Peters