All posts by enterprisenow

Bonus: Audio Masterclass – Creating a Culture of Independent Music with Kennita Hickman



Kennita Hickman

Kennita Hickman started writing at age 14 but  soon found herself leaning toward the music industry,helping  manage independent musicians. As an entrepreneur, Kennita pursues different revenue streams and access points. Her entrepreneurial ambitions reflect breadth and depth,  being the principal of the Catera OmniVision Group and a writer and organizer for Our City, Your Vote in Milwaukee, Wisconsin.

The self-proclaimed “Hustler,”  aims to develop objective-based plans for musicians and other independent artists. The big questions she poses to her clients are: “What is the next step? What is the plan? And how do we work to get there?”

Kennita’s approach helps artists explore fundamental pathways to exposure, funneling and increasing their access points for revenue streams.

Opportunity

Kennita stresses the importance of developing relationships and while not all relationships work, she explores opportunities with those who realize the significance of a mutually beneficial opportunity to build exposure.

A Fan of Music

Kennita is thirsty for artists who excite her. She highlights the pros and cons of mechanisms like YouTube when looking at accessibility. The dueling contrast of having content within a field of too much content is a fundamental element that Kennita knows needs to be addressed. “The internet has made things more accessible, which is a great thing, but it’s also made things more accessible, which is a bad thing.”

Podcast Importance

Like many entrepreneurs, Kennita believes in finding the most effective routes to exposure. She shares her belief that podcasts feature as a tool in an entrepreneurs repertoire and as a person of color, Kennita also finds that working with podcasters of color helps improve access to the table for all hard-working artists of color.

Creating Entrepreneur Spaces

Edible Milwaukee and Our City, Your Vote are two current projects that Kennita is very excited about working on. She’s created a music and food column, which appear in Edible Milwaukee, and is an organizer for a Get Out the Vote campaign in Milwaukee.

Ultimately, Kennita believes that she is creating a “culture of independent music”.  While doing this, her entrepreneurial spirit is the anchor that helps gather and lead like-minded artists to a new and shared space for success.

Finding the Beginning

Recognizing the importance of peace and ease, Kennita emphasizes the beginning for any entrepreneur starts with finding an inner calm and peace to start moving forward. From experience, she understands that business success is an ongoing process. Motivated to reach her goals, Kennita does not quit, but is grateful for her individual successes.

Goals and Goal Setting

Vision boards help Kennita find her entrepreneurial focus. Her work and ambition never stop as Kennita continues working towards her goals essentially, finding revenue streams to achieve entrepreneurial success. She shares some critical advice: “Having multiple opportunities for revenue is essential.”

Additional Information:

LinkedIn :  Kennita Hickman

E-mail : Kennita@cateromnivision.com

See the following Kennita Hickman and Our City, Your Vote or visit their Facebook page at for more information.


Ep 113: Grow Online Visibility and Increase Conversion with Ahmed Khalifa



Ahmed helps ambitious business owners grow their business through digital marketing, WordPress maintenance, and personal business training.

We discuss challenges and hope you must expect them and understand that they help you grow. We talk about how to learn from everyone, even when they have different experience than you. We also discuss the small to growth business launch strategy.

Golden nuggets:

  • Listen to your customer
  • Keep things simple

Keys to success:

  • Learn from other people
  • Learn from your own mistakes
  • Build up your knowledge and experience from every experience

Actionable tips:

  • Start small as a side-hustle and build from there
  • Be consistent

Inspiration:

“My great concern is not whether you have failed, but whether you are content with your failure.” Abraham Lincoln

Resources:

Ahmed Khalifa – https://iamahmedkhalifa.com/

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Ep 112: You Are Phenomenal with Ash Brown



Ash Brown is a gifted American producer, blogger, speaker, media personality and event emcee. The blog on AshSaidit.com showcases exclusive event invites, product reviews and so much more.

We talk about walking your journey one day at a time. We discuss challenges and how facing them head on and not hiding from them will not only help you learn from them but power through them and prosper.

Golden nuggets:

  • Roll with what’s in your heart
  • Be your own cheerleader

Keys to success:

  • Focus
  • Have a goal in front of you
  • Be aware of the energy around you
  • Execute

Actionable tips:

  • Go out and do it

Inspiration:

“Nothing will ever be attempted if all possible objections must first be overcome” Samuel Johnson

 Resources:

Ash Brown – Ash Said It.com

www.ashsaidit.com

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Ep 111: Be Stress Free with Brianna Rooney



I talk with Brianna Rooney of Techees. Techees has been building engineering teams for seed funded startups to public companies and everything in between since 2009.

We discuss how being stress free can be a key to succeeding in business. We talk through being efficient and having a laser focus in business and in life. We also chat about the fact that everyone shouldn’t kiss your baby.

Golden nuggets:

  • Think about what you can get done
  • Fall in love with winning
  • Be stress free

Keys to success:

  • Laser focus
  • Be efficient

Actionable tips:

  • Open communication
  • Don’t take yourself too seriously

Inspiration:

“Creativity requires the courage to let go of certainties.” Erich Fromm

Resources:

Brianna Rooney – Techees

http://www.techees.com 


Ep 110: Remove Hassles and Simplify your life With Lil Roberts



Xendoo was featured on CNBC’s The Job Interview and is a cloud-based bookkeeping and accounting service focused on small business owners. By harnessing technology Xendoo gives accounting teams more time to work directly with clients and their individual business needs.

We talk about perspective and how to use difficult times to propel you into your future. Lil shares with us how she spaces people and relationships in her life and how that concept also applies to business. We also talk about the four things that you have to do well in order to excel.

Golden nuggets:

  • You always have two choices: Positive or Negative
  • Your business is its own entity and not an extension of you
  • People remember how you make them feel more than what you say

Keys to success:

  • Surround yourself with the right people and the right relationships

Actionable tips:

Figure out which of the four areas you’re good at and find other people to help fill the gaps

  1. Sales and Marketing
  2. Strategy and Vision
  3. Operations
  4. Finance

Inspiration:

“Let me fall. Let me climb. There’s a moment where fear and dream must collide.” Lyrics from Let Me Fall – collaboration between Josh Groban and Cirque du Soleil

Resources:

Lil Roberts – Xendoo

https://www.xendoo.com/ 

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Ep 109: Make Smarter, Faster, Deeper Connections with your Customers With Bill Balderaz



Futurety uses data analytics and marketing technology expertise to help companies make smarter, faster, deeper connections with their customers.

Bill talks about predictive modeling and it can be used to market your business. We also talk about how statistically speaking, your business will fail!

Golden nuggets:

  • Read the market, find the need, fulfill the need
  • Realize that there are going to be challenges and own the challenges
  • Never fall in love with the product/service
  • The market is always right

Keys to success:

  • Surround yourself with a great team
  • Always listen to the market
  • Thin big impact and high output, not input

Actionable tips:

  • Have a good business model and a great team.

Inspiration:

  • “Freedom lies in being bold.” Robert Frost

Resources:

Bill Balderaz – Futurety

https://www.futurety.com/

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Ep 108: Move from Uncomfortable to Uncompromising With Meshell R. Baker



Meshell is The Congruency Catalyst and Founder/Owner of Meshell Baker Enterprises LLC.  She has been described as a highly engaging and captivating Speaker, Empowerment Coach, Author and a well-respected teacher of V.I.S.I.O.N. She works with individuals, teams, and organizations moving them from Uncomfortable to Uncompromising.

We talk about knowing no fear and how to “un-condition” ourselves from fear. We chat about giving power of belief and creating your future. We also talk about the fact that nothing amazing happens in the comfort zone.

Golden nuggets:

  • Death is an equalizer
  • Find something to do
  • Belief is priceless
  • Imagination can be used against you

Keys to success:

  • Vision – No vision you will be defined by your past
  • Habits – 80% of what we do is habits

Actionable tips:

  • Make a date with yourself and write out your legacy…. What are people saying you accomplished?

Inspiration:

  • “There are three sorts of people: those who make things happen; those who watch things happen; and those who wonder what has happened.” Pascal

Resources:

Meshell R. Baker – Vision Mastery Strategist

http://meshellrbaker.com

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Ep 107: Generate leads through done-for-you LinkedIn Lead Generation



Jake Jorgovan is the founder of Lead Cookie. Lead Cookie helps B2B companies generate leads through done-for-you LinkedIn Lead Generation.

We talk about the difference between mindfulness and awareness. We talk through how having a mindset for being in it for the long haul is key to success and how taking a step every day is a simple way to achieve your goals.

Golden nuggets:

  • Find your passion
  • Allow yourself to fall into things
  • Difference is the value proposition
  • If you’re not getting leads, the problem is your offer
  • Give away the tactics and focus on implementation

Keys to success:

  • Build a business that serves your life
  • Be active and healthy

Actionable tips:

  • Realize that your value proposition is a multiplier for everything you do.

Inspiration:

“Every choice moves us closer to or farther away from something. Where are your choices taking your life?” Eric Allenbaugh

Resources:

Jake Jorgovan – Lead Cookie

https://www.leadcookie.com

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Ep 106: Phone Blog Your Way to Growing Profits with Vikram Rajan



Vikram Rajan is the Co-Founder of phoneBlogger.net. Vik started Practice Marketing Advisors and its blog as he realized attorneys, CPAs, and related professionals required specialized marketing help that accounts for clients’ professional code of conduct, ethics, and model rules.

We talk about turning phone conversations into articles and how word of mouth can be amplified through the web. We talk through the feast or famine principle and concept of field testing.

Golden nuggets:

  • Create something that you can replicate and scale
  • Make a small mess first and then clean it up
  • Continuously adapt and improve
  • Build a business that doesn’t depend on you

Keys to success:

  • Make it easy for people to pay you
  • Don’t do everything yourself

Actionable tips:

  • Write down your plan
  • Start talking about your idea
  • Get over the fear of everyone not understanding

Inspiration:

“If at first you don’t succeed you’re running about average.” M.H. Alderson

Resources:

Vikram Raja – The Phone Blogger

https://phoneblogger.net

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Ep 105: The Blind Blogger. No Excuses and Bring Solutions with Maxwell Ivey



Maxwell Ivey grew up as the son of Carnival owners and later started his own company called the Mid-way Marketplace. Maxwell is blind but doesn’t let that stop him from achieve success and helping others do the same.

We talk about how each one of us has our own unique story and how that makes us different and not better. We also chat about having no excuses and getting things done!

Golden nuggets:

  • No one care about why you can’t get things done
  • When you refuse to ask for help, you are robbing the other person of the joy of helping you

Keys to success:

  • Always find solutions and not problems
  • Be willing to ask for help
  • Always seek the positives in life

Actionable tips:

  • Pick one thing and do it today

Inspiration:

  • “If you limit your actions in life to things that nobody can possibly find fault with, you will not do much.” Lewis Carroll

Resources:

Maxwell Ivey – The Blind Blogger

http://theblindblogger.net

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