All posts by enterprisenow

Ep 123: Be Open to Testing and Getting It Wrong with Jill Brennan



Founded in 2003 by Jill Brennan, Harbren Marketing has traditionally provided marketing consulting services to small businesses. Over the years Jill has worked with many small business owners that are overwhelmed by the complexity of marketing their products or services and frustrated by their reliance on ‘marketing types’ that sell them what they have rather than what the business needs.

We learn about pivoting and how to know when to move on. Jill schools us on finding that sweet spot when working with companies that need your product or service but can’t afford it. We also dispel a common misconception about business ownership.

Golden nuggets:

  • Try to take the emotion out of it
  • Get the lesson out of things
  • Take advantage of opportunities

Keys to success:

  • Be open to testing and getting it wrong
  • Put yourself in your client’s shoes

Actionable tip:

Inspiration:

“You get the results you want or you get the lesson you need” – Unknown

Links:

Harbren Marketing – https://harbren.com/about/


Ep 122: Shake Hands and Kiss Babies with Erica Castner



For over two decades, Erica has been helping business owners and service providers maximize their time and enhance their circle of influence to find, connect and convert more of their ideal clients.

We talk about listening to your customer and understanding what they want. Erica schools us on branding and why getting attention matters.

Golden nuggets:

  • Trust your gut and understand the position you’re in
  • Practice the art of communication by listening

Keys to success:

  • Surround yourself with people who are smarter than you
  • Have something to give people behind you

Actionable tip:

  • Contact 5 professional people in your network and connect with them. Ask how you can help them.

Inspiration:

“Everything is hard until you do it enough, then it becomes easy” – Unknown

Resources:

Erica Castner – https://ericacastner.com


Ep 121: Creating a Culture of Independent Music with Kennita Hickman



Kennita Hickman 

Kennita Hickman started writing at age 14 but  soon found herself leaning toward the music industry,helping  manage independent musicians. As an entrepreneur, Kennita pursues different revenue streams and access points. Her entrepreneurial ambitions reflect breadth and depth,  being the principal of the Catera OmniVision Group and a writer and organizer for Our City, Your Vote in Milwaukee, Wisconsin.

The self-proclaimed “Hustler,”  aims to develop objective-based plans for musicians and other independent artists. The big questions she poses to her clients are: “What is the next step? What is the plan? And how do we work to get there?” 

Kennita’s approach helps artists explore fundamental pathways to exposure, funneling and increasing their access points for revenue streams.

Opportunity 

Kennita stresses the importance of developing relationships and while not all relationships work, she explores opportunities with those who realize the significance of a mutually beneficial opportunity to build exposure.

A Fan of Music 

Kennita is thirsty for artists who excite her. She highlights the pros and cons of mechanisms like YouTube when looking at accessibility. The dueling contrast of having content within a field of too much content is a fundamental element that Kennita knows needs to be addressed. “The internet has made things more accessible, which is a great thing, but it’s also made things more accessible, which is a bad thing.” 

Podcast Importance 

Like many entrepreneurs, Kennita believes in finding the most effective routes to exposure. She shares her belief that podcasts feature as a tool in an entrepreneurs repertoire and as a person of color, Kennita also finds that working with pod-casters of color helps improve access to the table for all hard-working artists of color.

Creating Entrepreneur Spaces 

Edible Milwaukee and Our City, Your Vote are two current projects that Kennita is very excited about working on. She’s created a music and food column, which appear in Edible Milwaukee, and is an organizer for a Get Out the Vote campaign in Milwaukee.

Ultimately, Kennita believes that she is creating a “culture of independent music”.  While doing this, her entrepreneurial spirit is the anchor that helps gather and lead like-minded artists to a new and shared space for success.

Finding the Beginning 

Recognizing the importance of peace and ease, Kennita emphasizes the beginning for any entrepreneur starts with finding an inner calm and peace to start moving forward. From experience, she understands that business success is an ongoing process. Motivated to reach her goals, Kennita does not quit, but is grateful for her individual successes.

Goals and Goal Setting 

Vision boards help Kennita find her entrepreneurial focus. Her work and ambition never stop as Kennita continues working towards her goals essentially, finding revenue streams to achieve entrepreneurial success. She shares some critical advice: “Having multiple opportunities for revenue is essential.” 

Additional Information:

LinkedIn:  Kennita Hickman

E-mail: Kennita@cateromnivision.com


Find Your Yellow Tux. Find Normal, Then Do The Opposite with Jesse Cole (Replay)



Jesse is the Owner of Fans First Entertainment, who owns and operates the Savannah Bananas and the Gastonia Grizzlies.  The teams have welcomed more than 1 million fans to their ballparks and have been featured on MSNBC, CNN, and ESPN.

Cole’s teams have been awarded Organization of the Year, Entrepreneur of the Year, Business of the Year and have won three CPL Championships.

We talk finding your yellow tux and what makes you different. Jesse teaches us how to recognize what frustrates people and how to turn that into business success. We also learn about marketing versus getting attention.

Golden nuggets:

  • Stop thinking and start doing
  • Only is different
  • Understand what business you’re really in

Keys to success:

  • Figure out what’s normal, then doing the opposite
  • Being patient with what you want but be impatient with what you give to others

Actionable tips:

Write a hand-written thank you note for 7 straight days

Inspiration:

“Fun is going to enhance interest, because people don’t feel incompetent when they’re having fun.” Matthew S. Richter

Resources:

Jesse Cole – https://thesavannahbananas.com


Ep 120: Self Discipline, Follow Through and Personal Empowerment with Awilda Rivera



This audio master class is lead by Awilda Rivera. Her life’s work is to use her talents to help others achieve SUCCESS. Awilda’s services are designed to assist client’s in the cultivation of their personal and professional development.

We learn about discernment and intuition and how they can be used to help others. We talk about how coloring can help reduce stress. We also dig deep into self-awareness and how being self-aware can help guide you to your purpose.

Golden nuggets:

  • Re-dine success
  • Your path can change but your purpose always remains the same
  • Be Hella grounded in your why

Keys to success:

  • Be really honest with yourself
  • You have to really want it
  • You have to have a clear vision

Actionable tip:

Ask yourself: What is my big why? Also, be open to recognizing that things can change

Inspiration:

“Don’t spend time beating on a wall, hoping to transform it into a door.” Coco Chanel

Resources:

Awilda Rivera – https://www.awildarivera.com


Ep 119: Go the Extra Mile. Purpose, Passion and Beyond with Shawn Anderson



Shawn Anderson is a 7-time motivational author, international keynote speaker, and a results-producing people builder. His “go the extra mile” philosophy and ability to produce winning results have been praised by political leaders, Olympic Gold Medal and world record holders, and media outlets around the world.

We talk about being the creator of your own world. Shawn teaches us how perseverance reigns supreme and how to keep your eyes on where you want to go.

Golden nuggets:

  • Life is not forever
  • When you unite purpose with passion things grow beyond the vision

Keys to success:

  • Daily accountability
  • Look at the vision
  • Stay focused

Actionable tip:

Write down your vision (Write down I believe in me)

Inspiration:

“Celebrate what you want to see more of.” Thomas J. Peters

Resources:

www.shawnanderson.com


Ep 118: From Homeless to $1M + 3X with John Pyron



John is an International Business & Sales Expert who has trained thousands of people across 10 countries in business and sales principles.

John teaches us that it doesn’t matter where you come from and that feeding positivity is how bad circumstances can be turned into success stories. We talked about how surrounding yourself with the right people is the recipe for getting into your AWESOME ZONE. Finally, we talk through how comfort can be a coffin.

Golden nuggets:

  • Take 100% responsibility for it (it’s not someone else’s fault)
  • It is what it is
  • Forgiveness is never without consequence
  • Embrace life’s experiences – it’s what makes you who you are

Keys to success:

  • Put on your own oxygen mask first (take care of yourself)

Actionable tips:

  • Have a solid morning routine and stick to it!
  • Always work with a mentor

Inspiration:

“People are like stained-glass windows. They sparkle and shine when the sun is out, but when the darkness sets in, their true beauty is revealed only if there is a light from within.” Elisabeth Kübler-Ross

Resources:

John Pyron – https://johnpyron.com


Ep 117: Live Life on Your Own Terms with Aimee C. Teesdale



Aimee Teesdale is a successful life coach that helps people live life on their own terms. Aimee quit her office job and jumped out of her comfort zone to ride the waves on a cruise ship before launch her coaching business.

We talk about overcoming challenges and how being grateful is a powerful tool. Aimee shares the concept of the importance of realizing that there is always a choice. We also hit on the value of coaching and how coaching can help you get to the next level in life or in business.

Golden nuggets:

  • Be the author and director of your own life
  • Your beliefs create your reality

Keys to success:

  • Commit to receiving coaching
  • Be willing to learn, change, and grow
  • Have the resilience to never give up

Actionable tips:

  • Get a coach
  • Focus on personal growth

Inspiration:

“The harder you push yourself, the harder your self pushes back.” Anonymous

Resources:

Aimee Teesdale – https://aimeecteesdale.com/


Ep 116: Focus On What Is Working In Your Business with Eric Rosenberg



Eric Rosenberg knows money. Starting off early on his entrepreneurial journey, he was the top seller of his community’s entertainment coupon books when he was a boy scout.

From there he followed a steady career path in finance, starting out as a bank branch manager and transitioning into full time financial consulting.

Side Hustle

Eric began dabbling in financial blogging, advising people about the right way to manage their money and stay away from debt. When his blogging and ad sale side hustle reached $40,000 in revenue in addition to what he was making at his day job, Eric did what any good responsible new parent would do – quit his job and become a full-time online entrepreneur!

Eric claims that typing is his superpower and started exploring writing purely as a side hustle. His writing lands him at numerous personal finance conferences and has also led to several freelance writing gigs. Surprisingly, freelance writing for others has become the bulk of his income. When not writing, Eric speaks at conferences and events, sharing his wisdom on personal finance, branding, building your online business, and how a side hustle can often lead to financial freedom.

Keys to Success

Speaking from experience, Eric credits long term focus for success. A handful of keys for success from Eric include “Have a viable business to go into.” Elon Musk features as one of Eric’s ‘people to meet’ as a mentor and teacher and learn why he is on Eric’s list.

Spend time on what You Love

The entrepreneur enjoys spending time on his blog, his podcast, and his Youtube channel and will continue to do so no matter how successful his business grows. His favorite way to spend time is with his family and in his community in Ventura, California.

What Eric is Up to

In the future, Eric plans to flex his entrepreneurial muscle developing apps focusing on community, mastermind groups, and of course, money.

Advice

With the cornerstone of his advice being “Listen to your market,” the number one piece of advice Eric gives is to focus on what is working in your business. “Don’t always look at what you expected to work in your business, look at what IS working.”

Find Eric:

Enjoy Eric’s free week long bootcamp at personalprofitability.com/bootcamp

Eric’s blog

Twitter

YouTube Channel

FREE BOOTCAMP OFFER!

Mastermind Hunt

Community Sharer


Ep 115: Timing Will Never Be Perfect. Act Now with Tim Retic



Owner of a thriving barbershop  in Waukesha, Wisconsin, Tim Retic originally started with a business partner in 2008. After buying his partner out, he renamed it Forever Faded.

Keep Going

Tim believes that in order to be an entrepreneur people need to understand a few basic things. “You have to get started. Understand that there are going to be roadblocks and difficulties. Instead of worrying about problems, worry about solutions and have faith, trust in God.”

“Worry about nothing, pray on everything.”

With experience behind him, Tim emphasizes that focusing on the problems leads to more problems, whereas focusing  on solutions leads to solutions. Several years ago, he worked on what he thought would be an inexpensive and short remodeling project on his barbershop. In addition to taking months longer than expected, expenses had also gone beyond estimates.

Stick to the Mission – Don’t sweat the small stuff

How do you know what the small stuff is? Tim posits that only in hindsight can we realize what really had impact or was the issue. However, he also highlights the idea that as one gains more experience as an entrepreneur, one can learn to recognize erroneous endeavors and bad paths.

Understanding what you can control

Growing from being a micro-manager to a leader,  Tim recognized his own need to have personal change in order to propel his business to flourish. In an endeavor to grow, Tim saw that he would have to take a step back in order to allow his employees to develop within the work space instead of interfering with their personal process of growth and responsibility.

Disruptive growth

Tim illustrates the process of personal growth through a process he calls “Disruptive Growth”, an experience which involves uncomfortable growth for the reward of change. As a driven businessman, he shares  that it is important to find your own path to success.

From his own journey, he advocates  that one needs to “Get into the muck” and learn to grow from adversity and difficulties both as an entrepreneur and in one’s personal life.

While it took time to develop, he recognizes the importance of Faith, Family, Fitness and Finance.

Thoughts + Reflecting on those thoughts = Reality

Significantly, Tim believes this is the equation of Reality and that if you’re frustrated with your reality, go back and change your thoughts.

With no doubt in his mind, he promotes success as something that takes experience as well as an understanding of positive momentum within a context of time and place.

He makes mention of understanding market fluctuations  and contributions word-of-mouth advertising has for entrepreneurs.

Hobby or Business Entrepreneur

Being the boss or being an employee? Tim illustrates a notable change in both his attitude and his employees’ attitudes towards the work environment. While previously, new customers understood who the boss was because of a more singular “take charge attitude”, he appreciates that now customers are sometimes unsure of who the boss is because his team has elevated their attitudes from “just a hobby” to an entrepreneurial endeavor and money-making business.

Customer Service

The customer is always right? Tim does not necessarily agree but recognizes the importance of supporting and helping his employees as independent contractors. By supporting his employees first and foremost, he empowers his employees to feel confident in the working environment. This places  the responsibility for positive customer service with the employees, enabling them to strive for successful customer relationships.

Being the Model Boss

“I had to let go.” Tim believes that being an entrepreneur who continually demonstrates a positive work ethic for his employees, allows his employees to understand and then emulate positive change for growth. By acting as the model employee, Tim enables his employees to see realistic goals that can be achieved consciously or unconsciously. He emphasizes the importance of avoiding stagnation and finding growth.

Guarding against Depression as an Entrepreneur

“Don’t dwell on it. Have a goal. Work on the plan daily.” It is easy to dwell on the past and think about failures in one’s personal life or as an entrepreneur. Tim recommends making a plan and moving forward on a daily basis.

Live in the Moment

By living in the moment, one better focuses on the task at hand. What has worked for Tim has been his focus on positive thoughts. This can improve one’s attitude and success as an entrepreneur.

“Focus on the good, it will come back to you tenfold.”

Actionable Actions

Tim offers some final advice as an entrepreneur and in life “Do it today. The timing will never be perfect. Act now.”

Additional Information: Visit Forever Faded in Waukesha at 1427 E. Racine Ave.