EP 119: Find Your Yellow Tux. Find Normal, Then Do The Opposite with Jesse Cole (Replay)

Jesse is the Owner of Fans First Entertainment, who owns and operates the Savannah Bananas and the Gastonia Grizzlies.  The teams have welcomed more than 1 million fans to their ballparks and have been featured on MSNBC, CNN, and ESPN.

Cole’s teams have been awarded Organization of the Year, Entrepreneur of the Year, Business of the Year and have won three CPL Championships.

We talk finding your yellow tux and what makes you different. Jesse teaches us how to recognize what frustrates people and how to turn that into business success. We also learn about marketing versus getting attention.

Golden nuggets:

  • Stop thinking and start doing
  • Only is different
  • Understand what business you’re really in

Keys to success:

  • Figure out what’s normal, then doing the opposite
  • Being patient with what you want but be impatient with what you give to others

Actionable tips:

Write a hand-written thank you note for 7 straight days


“Fun is going to enhance interest, because people don’t feel incompetent when they’re having fun.” Matthew S. Richter


Jesse Cole – https://thesavannahbananas.com