Tag Archives: podcast production

Ep 123: Be Open to Testing and Getting It Wrong with Jill Brennan



Founded in 2003 by Jill Brennan, Harbren Marketing has traditionally provided marketing consulting services to small businesses. Over the years Jill has worked with many small business owners that are overwhelmed by the complexity of marketing their products or services and frustrated by their reliance on ‘marketing types’ that sell them what they have rather than what the business needs.

We learn about pivoting and how to know when to move on. Jill schools us on finding that sweet spot when working with companies that need your product or service but can’t afford it. We also dispel a common misconception about business ownership.

Golden nuggets:

  • Try to take the emotion out of it
  • Get the lesson out of things
  • Take advantage of opportunities

Keys to success:

  • Be open to testing and getting it wrong
  • Put yourself in your client’s shoes

Actionable tip:

Inspiration:

“You get the results you want or you get the lesson you need” – Unknown

Links:

Harbren Marketing – https://harbren.com/about/


Ep 122: Shake Hands and Kiss Babies with Erica Castner



For over two decades, Erica has been helping business owners and service providers maximize their time and enhance their circle of influence to find, connect and convert more of their ideal clients.

We talk about listening to your customer and understanding what they want. Erica schools us on branding and why getting attention matters.

Golden nuggets:

  • Trust your gut and understand the position you’re in
  • Practice the art of communication by listening

Keys to success:

  • Surround yourself with people who are smarter than you
  • Have something to give people behind you

Actionable tip:

  • Contact 5 professional people in your network and connect with them. Ask how you can help them.

Inspiration:

“Everything is hard until you do it enough, then it becomes easy” – Unknown

Resources:

Erica Castner – https://ericacastner.com